Our Sustainable Future
A global call for ideas from creative thinkers everywhere. Children and young people make one-minute films and posters with ideas that can change the world for the better.
A global call for ideas from creative thinkers everywhere
Our Sustainable Future is a global one-minute film challenge: a stage where the next generation can show their creativity and help us build a better world.
The initiative is built on the UN Sustainable Development Goals, also known as the Global Goals or SDGs.
It brings together creativity, ideas, imagination and the Global Goals, and teaches young people to use their creativity on real-world challenges.
Our Sustainable Future is both a school initiative for children aged 9 to 17 and a competition for the creative industries for 18 to 30 year olds. Starting from the Global Goals, we invite children and young people to come up with ideas, or a vision, that can change the world for the better.
On 21 April, the United Nations' World Creativity and Innovation Day, we show the films and posters created around the world. Since 2024 you can also take part with an A1 poster, and the winners are celebrated on the big screen at Grand Teatret in Copenhagen and on stage at the Creative Circle Award.
- 2021the first year
- 9billboards on Times Square
- 51films to watch right here
- 149entries in 2025
Age 9-17
School Initiative
For children aged 9 to 17, Our Sustainable Future is a one-minute film challenge. The children work with the UN Sustainable Development Goals and creative problem solving, and use their creativity to make films with new ideas and visions that can make a difference and help us reach one or more of the 17 Global Goals.
The focus is on creative thinking and how to tackle real-world challenges. It works well as a school project, ideally over 3 to 5 days, and the films are shown on World Creativity and Innovation Day, 21 April.
Would your school like to take part? Sign up below, and we will get in touch with the creative brief.
Sign up your schoolSchool films from 2021
In 2021, children from nine European countries took part in the School Initiative. Here are three of the many films they made. Press play to watch.
Age 18-30
Creative Industries Competition
For creative talents aged 18 to 30 from the creative industries, Our Sustainable Future is a competition. Participants use their creative skills to make one-minute films with new ideas and visions that can make a difference and help us reach one or more of the 17 Global Goals.
Since 2024 you can also enter with an A1 poster. In Denmark the competition runs together with Creative Circle, and every year has its own theme.
How to take partThe winning film, 2021
End-of-the-World-credits won the Creative Industries Competition in 2021.
A stage for the next generation
On 21 April 2021, Our Sustainable Future was shown on nine billboards on Times Square.
To celebrate the UN's World Creativity and Innovation Day, the screens showed some of the children who took part in the School Initiative in 2021, along with the winning film of the Creative Industries Competition, End-of-the-World-credits.
Every year the films are shown on 21 April on our YouTube channels and in media around the world. Join us, and help us make a difference.
Year by year
Six years of films, posters and ideas for a better world: themes, winners and milestones.
2021
A 60-second film that can change the world
In spring 2021, children aged 5 to 17 in nine European countries made one-minute films. The films were shown on 21 April, including on nine billboards on Times Square, and on the same day schools around the world were invited to join in 2022.
- Winner, filmEnd-of-the-World-creditsChristian Skjøtt, Nord DDB
2022
One-minute films
For the school year 2021-2022, schools around the world were invited to take part with a project of 3 to 5 days between 1 October 2021 and 31 January 2022, for children aged 9 to 17. The films were shown on World Creativity and Innovation Day, 21 April 2022.
- Films on the channelCarry Your Responsibility, Facts About The Clothes Industry, The Stateless ID
2023
One-minute films
The winner was announced on World Creativity and Innovation Day.
- Winner, filmDiaries Throughout the DecadesNathja Mikkelsen, Skolen for Visuel Kommunikation
2024
Films, and something new: posters for the International Day of Peace
116 entries. The winners were celebrated at Grand Teatret in Copenhagen.
- Winner, filmPet Fish TaleReklamelinjen
- Winners, postersHug, Fredsduen, The writing is on the wall, Soldiers playing
2025
Water
149 entries, 17 finalists.
- Winner, filmA Day Without WaterDen Danske Reklameskole
- Winner, poster100 different speciesMathilde Jylov, DMJX Grafisk Design
2026
Mother Earth
124 entries, 13 finalists. The winners were announced on 21 April at Grand Teatret.
- Winner, filmBirds and the BeesFelicia Nilsson og Simon Cordes, DMJX Kreativ Kommunikation
- Winner, posterFlowersLinnea Bertelsen og Anne-Sofie Astrup Clemmensen, DMJX Kreativ Kommunikation
Winning poster 2026: Flowers
How to take part
- 1
Get the brief
Each year's creative brief sets the theme. In Denmark it is published by Creative Circle.
- 2
Make it
A one-minute film or an A1 poster with an idea or a vision that can help us reach one or more of the 17 Global Goals.
- 3
Submit it
Mind the deadline. In recent years it has fallen in January.
- 4
Celebrate on 21 April
The shortlisted films and posters are shown, and the winners announced, around World Creativity and Innovation Day.
The 2027 brief has not been published yet. Until then, the 2026 brief shows how it works. Keep an eye on Creative Circle for news.
Join us
Sign up to be part of Our Sustainable Future. Schools, teachers, parents, pupils and young creatives are all welcome.
How it works: when you press the button, your email app opens with your sign-up ready to go to hello@our-sustainable-future.com. Nothing is sent until you press send yourself.
Our partners
Together with World Creativity and Innovation Day Europe.